Written mostly by Eric Stewart as a response to his wife's declaration that he did not tell her often enough that he loved her,
Stewart came up with the idea for the song after his wife, to whom he had been married for eight years at that point, asked him why he did not say "I love you" more often to her.
Stewart said, "I had this crazy idea in my mind that repeating those words would somehow degrade the meaning, so I told her, 'Well, if I say every day "I love you, darling, I love you, blah, blah, blah", it's not gonna mean anything eventually'.
That statement led me to try to figure out another way of saying it, and the result was that I chose to say 'I'm not in love with you', while subtly giving all the reasons throughout the song why I could never let go of this relationship.
