Personally I don't pretend to be able to see the future (though I'd like to think people find I have a good nature)
However think about this.
Suppose you walk to a cliff's edge. Many things could happen. You could jump, you could be pushed, a gust of wind might carry you over, the cliff might crumble. But chances are you would turn around and walk away. You have just made a prediction, using the available information.
Now if you never go to the cliff's edge, you never run the risk of falling over.
So it is with anything, including marketing.
It's a balance between "fools rush in" and "he who hesitates".
And if you are going to hang round cliff edges, maybe take a parachute. Just in case.
